How does economic theory relate to the real world?
What’s it like to set up and run a business?
How do I know whether I’m made to be an entrepreneur?
If you’re thinking of a business career, this course will help you to decide the area of study most suited to you. You’ll find out more about what economists study and the practical skills you’ll need in business. You’ll also decide for yourself whether successful business people and entrepreneurs are born or made – and where you might find a role.
The world of business
You start by considering the link between economic theory and the realities of business life, and consider what it may be like to manage a business. Also: how is business studied now at university level?
Finance and banking
Here you’ll be looking at the roles these sectors play in the economy and at the opportunities you might have within them. What sort of skills do you need for successful study in this area – and for professional success further on?
Marketing and branding
Marketing covers a really broad area, and you’ll be exploring some of the main concepts, together with related issues such as branding and advertising. You may want to consider focusing on this area early on, or perhaps starting off with a broader course of study.
The focus here will be the different ways in which governments can and do affect economies, and the lives of individuals. Could your career path lead you perhaps to a career in government service?
You’ll find out about some of the theories of trade, and also see how it works in practice. Is it good for everyone? You’ll also look into foreign exchange and the role of the IMF – together with the career opportunities.
Business big and small
In this unit, you’ll be thinking about the factors behind business success and, taking real-life examples, you’ll see why some small businesses become big – and others fail! What is the best pathway for the successful business person of the future?
What are the skills you’ll need to be a successful entrepreneur, and can they be learnt? If so, how, and where? You’ll also explore the concept of innovation.
Now it’s over to you and your classmates to think of a business idea that will work. But can you sell it to your fellow students? You’ll find out in an end-of-course presentation!